The music world is at a crossroads. In the face of shrinking budgets, the death of artist development, and music executives with no idea of what constitutes a hit record searching out the next YouTube sensation with a catchy hook and dance move in order to amass digital single sales it is time for a change and that change can be found in Houston, Texas native A LUV. While many artists have tried to break through despite an industry melt down, few have been met with critical praise and the applause for those that have has not been loud enough to sway the course of the current market. In an era saturated with upstart MCs all vying for the coveted status of NEXT BIG THING, the story of A LUV is a refreshing exception to the quick route for fame and success. One of the first artists signed to music executive Anthony Williams' W2W Entertainment imprint, A LUV is poised to become notable and excel where his contemporaries have failed. A LUV began writing and performing at the age of 12 years old and began developing his craft and learning the basics of artistry that would soon translate into what many industry insiders refer to as the IT FACTOR. Raised in Houston, Texas A LUV‘s hometown would provide much of the sights and experiences that would come to shape his sound. As a young teen committed to following his dreams A LUV spent most of his free time creating sounds and songs that would lay the foundation for what his style has evolved to today. Taking from his favorite artists a love for powerful storytelling with an intense inner-strength, A LUV advanced from just singing and performing to writing his own music at a very young age, soon amassing stacks of notebooks filled with song ideas, rhymes and observations. If his sudden christening by industry insiders and music fans alike as THE ONE TO WATCH shocked the haters, their doubts were quickly refuted when A LUV dropped his first single WATCH ME to rave reviews in the summer of 2012. WATCH ME was an R & B summer anthem that had R & B and HIP HOP lovers singing his praises throughout the summer and was not only A LUV's debut single but it also spoke to who he was as an artist and a person. A LUV recently completed production on his debut full length CD project scheduled for a FALL 2013 release properly titled LOVE JONES a fresh mash up of R & B and Hip Hop that is sure to captivate music lovers worldwide and establish him as a prime candidate for BEST NEW ARTIST during the 2014 awards season. With early comparisons to some of the hottest artists to grace the music industry over the past decade and the distinct honor of being hailed as a blend of Chris Brown meets T Pain with a slight pinch of Trey Songz thrown in, it is a safe assumption that A LUV is poised to wake up a dormant industry and cement his name in this game and change the tide of the current music industry, swaying it in a more insightful, meaningful and passionate direction. As A-Luv prepares to release his second single and video to the song SHAWTY a feel good track that many are referring to as the standout track on the album it is an understatement to say he is poised for greatness and worldwide recognition.